Click to go back
Last Updated: September 1, 2026
Welcome to the Gund Forever Friends Promise™ program by Spin Master Ltd. (“Spin Master”) for its Gund brand ("Company," “Gund,” "we," "us," or "our"). This program is designed to help Gund owners reunite with their eligible registered lost Plush Friends (“Plush Friend”) through a unique QR code sewn into the Plush Friend’s label. Plush Friends eligible for the program are Muttsy, Kai, Toothpick, Philbin and Snuffles. By registering for and using the Gund Forever Friends Promise™ program (the "Service"), you agree to the following Terms of Service ("Terms"). This includes terms that govern text message communications sent in connection with the Service, indemnities to the Spin Master Parties (defined below) from you, and a limitation of your rights and remedies. If you do not agree, please do not use the Service.
The Gund Forever Friends Promise™ program allows users ("you," "your," or "User") to register a unique QR code associated with a Plush Friend and provide personal contact information to facilitate the return or replacement of the Plush Friend, if lost. If the Plush Friend is lost and subsequently scanned by a third party (“a Finder”), Gund will contact the Finder and attempt to retrieve and reunite Users with their Plush Friend. Finders will not receive User contact information, as Gund will facilitate the retrieval and return of the Plush Friend. The Service is only available to Users and Finders in Canada.
To be eligible to use the Service as a User, you must:
To participate in the Service as a Finder, you must:
Plush Friends must have a Service QR code sewn into the label and be registered in accordance with Section 3 to participate in the Service.
The age of majority is currently 18 in Alberta, Manitoba, Ontario, Prince Edward Island, Quebec, and Saskatchewan, and it is 19 in British Columbia, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, and Yukon.
To register a Plush Friend, scan the QR code on the sewn-in label of the Plush Friend and follow the registration process.
You must provide accurate and complete contact information, such as a mobile phone number and/or e-mail address, which will be used for:
For more information about how the Company uses the personal information collected through the Service, and otherwise handles such information, see our Privacy Policy, as updated from time-to-time. If your contact information changes, you are responsible for updating your registration details. Gund is not responsible for Plush Friends sent to inaccurate or outdated mailing addresses.
Each Plush Friend may only be registered once. A single User may register more than one Plush Friend.
If you discover that your Plush Friend has been lost, you may report it as lost by visiting Gund.com and navigating to the Customer Support page to complete the customer service form, or by contacting our Customer Care Support team at 1 (800) 622-8339, and providing the required information to report the Plush Friend as lost.
If your Plush Friend is reported found and subsequently returned to Gund in accordance with these Terms, Gund will notify you that the Plush Friend has been found and Gund will ship the Plush Friend to the mailing address listed in your Service account.
If you locate a lost Plush Friend, scan the QR code on the sewn-in label of the Plush Friend and choose the “I Found This Friend” option. If the Plush Friend has been registered to an owner, complete the Finder form to provide your contact information. Gund Customer Care will reach out to you via phone or email to facilitate a return of the Plush Friend.
You must provide accurate and complete contact information, such as phone number, email, and mailing address.
We will send to the email address you provided us detailed instructions on how to return a Plush Friend. You must return the Plush Friend using FedEx Canada or Canada Post in accordance with the instructions provided by Gund with the prepaid shipping label. The shipping label is valid for use for thirty days. You must use the provided packing materials to ship the Plush Friend in accordance with the size and weight restrictions set forth in the shipping instructions.
Gund may require that you supply your mobile number for security purposes, including to register and log into your account. This may include sending you a text message with a verification code when you register and each time you log in to your account. Text messages maybe sent using an automatic telephone dialing system, or artificial or pre-recorded voice. Messages may be in SMS, MMS or RCS format. Message and data rates may apply. Gund and mobile carriers are not responsible or liable for any undue delays, failure of delivery, or errors in messages. Not all mobile devices may be supported, and our messages may not be deliverable in all areas.
Users and Finders must not provide Gund with any information about any third party. Without limiting the generality of the foregoing, Users and Finders shall not submit any personal information to Gund regarding any individual under the age of majority in the jurisdiction where they are located.
Although a User may register a Plush Friend belonging to a third party, including the User’s child or another person who has been gifted the Plush Friend by the User, the User must still enter only the User’s own name, phone number and email address when completing the registration process.
You agree to abide by the final and binding decisions of Gund regarding the Service and your use of it. Gund shall be the sole arbiter in cases of suspected abuse, fraud, or violation of these Terms and any decision it makes relating to termination, suspension, or disabling of the Service or a User’s or Finder’s participation shall be final and binding. Should a User or Finder object to any of these Terms, or any subsequent modifications there to, or become dissatisfied with the Service, that User or Finder’s only recourse is to immediately discontinue use of the Service.
IF YOU ARE A CONSUMER SUBJECT TO QUEBEC’S CONSUMER PROTECTION ACT, THE LIMITATIONS OF LIABILITY CONTAINED IN THIS SECTION DO NOT RELEASE GUND FROM THE CONSEQUENCES OF ITS OWN ACTIONS OR THE ACTIONS OF ITS REPRESENTATIVES.
Participation in the Service does not guarantee the return of a lost Plush Friend. Gund is not responsible for unsuccessful reunions for any reason, including due to outdated or incorrect contact information, a Finder’s failure to send back the Plush Friend or where the Plush Friend goes missing in delivery.
Gund is not liable for lost, stolen, or unreturned Plush Friends. The Service relies on voluntary participation from Finders, and Gund does not track, store, or monitor Plush Friend locations.
To the maximum extent permitted by applicable law, you expressly agree that use of, and participation in, the Service is at your sole risk. You further agree that Company and its subsidiaries and affiliated companies (including direct and indirect subsidiaries, sister and parent companies, and their predecessors and successor in interest), and their respective officers, directors, managers, employees, agents, suppliers, vendors, content providers, licensors, licensees, and other representatives (each a “Company Party” and, collectively, the “Company Parties”) will not be liable to you or anyone else for any loss or injury or any indirect, incidental, consequential or special damages a rising out of use or participation in the Service or arising out of any action taken in response to or as a result of any information available through the Service. You hereby waive any and all of the above claims against the Company Parties and their respective agents, representatives or licensors a rising out of, or in connection with, their use of or participation in the Service.
Further, you agree that no Company Party is responsible, and will have no liability to you, for: any error, omission, interruption, defect or delay in transmission, order processing, or communication; technical or mechanical malfunctions; errors in these Terms or in any Service-related materials; human-processing error; failures of electronic equipment, computer hardware or software; damage to your equipment, computer hardware or software, or inaccurate information, whether caused by equipment, programming, human error, or otherwise.
To the maximum extent permitted by applicable law, you agree that the Service and the Service website are provided on a strictly “as is,” “as available,” and “with all faults” basis. The Company Parties make no warranty with regard to any products or services obtained by you through the Service or through any advertisers, sponsors or partners. The Company Parties make no warranty that the Service or Service website will be uninterrupted, timely or error free, nor does any Company Party make any warranty as to the results that may be obtained from the use of the Service, including the return of a Plush Friend or the condition of any returned Plush Friend. You hereby waive any and all claims against the Company Parties arising out of or in any way relating to your use of, or enrollment in, or participation in the Service, or use of the Service website, the information available thereon, and the modification of these Terms. Your sole remedy for dissatisfaction with any portion of the Service is to cease your participation in the Service, and the sole and exclusive maximum aggregate liability of Company for all damages, losses, and causes of action(whether in contract, tort (including negligence), or otherwise) will be limited to five dollars ($5.00). The prior limitation on damages is not intended to limit your rights to recover attorneys’ fees or costs where applicable or to limit the Company Parties’ obligation (if any) to pay prevailingparty costs or fees if recoverable pursuant to applicable law. The limitation set forth in this section will not limit or exclude the Company Parties’ liability for personal injury or tangible property damage caused by the Company Parties’ gross negligence, fraud or intentional, willful, malicious or reckless conduct.
IF YOU AREA CONSUMER SUBJECT TO QUEBEC’S CONSUMER PROTECTION ACT, THE EXCLUSION OFWARRANTIES CONTAINED IN THIS SECTION DO NOT LIMIT YOUR RIGHTS AND REMEDIESUNDER SUCH ACT, INCLUDING THE RIGHT TO MAKE A CLAIM UNDER ANY OF THE STATUTORYWARRANTIES PROVIDED UNDER SECTIONS 34 TO 54 OF SUCH ACT.
Company expressly disclaims any and all express and implied warranties, including, but not limited to, the implied warranties of merchantability or fitness for a particular purpose. Company is not responsible and assumes no liability for changes or discontinuance of service from providers which may affect the Service.
Company will be excused from performance under these terms to the extent Company is prevented from or delayed from performing, in whole or in part, as a result of an event or series of events caused by or resulting from (1) weather conditions or other elements of nature or acts of god, (2) acts of war, terrorism, insurrection, riots, civil disorders, or rebellion, (3) quarantines or embargoes, (4) labour strikes, or (5) other causes beyond the reasonable control of Company.
You agree that in the event you incur any damages, losses or injuries that arise out of Company’s acts or omissions, the damages, if any, caused to you are not irreparable or sufficient to entitle you to an injunction preventing the continued operation of the Service, or any web sites, mobile apps, property, product, or service owned, operated, or controlled by any of the Company Parties, and you will have no rights to enjoin or restrain the development, production, distribution, advertising, exhibition or exploitation of the Service or any web site, mobile app, property, product, or service owned, operated, or controlled by any of the Company Parties.
Gund reserves the right to terminate or suspend a User’s or Finder’s participation if there is a violation of these Terms or suspected misuse of the Service.
Gund reserves the right to suspend or terminate, at Gund’s sole and absolute discretion, Service participation including, without limitation, if Gund believes that you have violated or acted inconsistently with these Terms or applicable law or acted in a manner harmful to Gund’s interests. Abuse or violations that may result in suspension or termination include, but are not limited to: (i) engaging in fraud or abusive behavior in connection with your use the Service; (ii) your failure to follow these Terms and any other terms and conditions applicable to you in connection with your relationship with Gund; and (iii) making a misrepresentation to Gund in connection with your use of the Service. In addition, Gund reserves the right to take administrative or legal action against you, including seeking criminal prosecution, in its sole discretion.
Gund reserves the right to modify, suspend or terminate the Service at any time, for any reason.
We may update these Terms from time to time. Any changes will be posted on our website, and continued use of the Service after changes are posted constitutes acceptance of the updated Terms.
If you have any questions about these Terms or the Service, please contact us at: Spin Master Customer Support at https://www.spinmaster.com/en-US/customer-support/ or you may call our Customer Care Support team at 1 (800) 622-8339.
By registering and using the Gund Forever Friends Promise™ program, you acknowledge that you have read, understood, and agreed to these Terms of Service.
You agree, upon request, to indemnify and hold us harmless from any and all liabilities, claims, losses and expenses, including legal fees and disbursements, which arise directly or indirectly from any breach of these Terms for which you are responsible, or from your use of this the Service or transmission of any materials or other content through the Service.
IF YOU ARE A CONSUMER SUBJECT TO QUEBEC’S CONSUMER PROTECTION ACT, THE IMMEDIATELY FOLLOWING GOVERNING LAW PROVISION MAY NOT APPLY.
These Terms will be governed by, construed and enforced in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. The parties irrevocably submit to the exclusive jurisdiction of the courts located in Toronto, Ontario, for the resolution of any disputes arising out of or in connection with this Agreement.